Walden Two

B.F. Skinner’s entire strategy of behavioral trickery designed to create beliefs, attitudes, and behavior patterns in whole societies is set down in Walden Two, a bizarre illustration of some presumed uses of emptiness, but also a summary of observations (all uncredited by Skinner) of earlier undertakings in psychological warfare, propaganda, advertising research, etc., including contributions from public relations, marketing, schooling, military experience, and animal training. Much that Skinner claimed as his own wasn’t even secondhand—it had been commonplace for centuries among philosophers. Perhaps all of it is no more than that.